Dive Brief:
- Waste Pro USA Inc. is now the official waste and recycling service provider for the Orlando City Soccer Club.
- The hauler signed an agreement with the Florida-based team that spans multiple years.
- Waste Pro is the fourth largest privately-owned waste company in the Orlando area.
Dive Insight:
The terms of the agreement will see Waste Pro receive branding use and on-site activation coinciding with the start of the 2015 Major League Soccer season. The waste firm also has approval to use Orlando City Soccer Club logos and insignia on its fleet and for promotional and marketing campaigns.
Waste Pro constructed a $15 million compressed natural gas (CNG) fueling station in Ft. Pierce, FL in August 2012. It also added 20 new CNG vehicles to its fleet. The company serves over 1.5 million residential and 35,000 commercial customers in the Southeast.