Dive Brief:

• Republic Services announced the launch of its new app, My Resource. Customers can access their accounts, pay bills, see pick-up schedules, check out previous bills and schedule collections through the app.
• Additional features of the app are weather-related service alerts, push notification and the option to sign up for holiday service reminders.
• The new app is integrated into Republic's "My Resource" service, available on the company's website. 

Dive Insight:

The "My Resource" app is part of a new company-wide branding effort, which includes the tagline "We’ll handle it from here." In mid-July, Republic announced it was adopting universal branding across its entire portfolio of brands. The company said that the new tagline showcases Republic's commitment to the environment and its customers.