Dive Brief:
- A new website called Neat Streets launched this week with the goal of helping anti-litter campaigns learn best practices from each other rather than having to start from scratch.
- The site was designed by U.K. environmental charity Hubbub and sponsored by the non-profit Industry Council for research on Packaging and the Environment.
- Organizations can submit information on their projects' objectives, cost and results—along with pictures and videos—via an online form.
Dive Insight:
The website comes after Hubbub ran a Neat Streets Campaign in London last year to test various anti-litter ideas. One example included boxes where pedestrians could vote on a question—such as their favorite character from a movie—using cigarette butts.
Anti-litter campaigns from around the world have employed a variety of different strategies in recent years. Some cities, such as New York and Paris, have explored increasing fines. Savannah, GA has been using its collection trucks to display litter-shaming PSAs and offering prizes for pictures of people caught in the act.
Hubbub's goal is to help interested cities and organizations save money on developing new campaigns by learning what has worked in other places. While Neat Streets only has 24 projects featured at the moment, it has already attracted submissions from Texas to Wales. Current standouts include "Rubbish Duck"—a floating sculpture made from thousands of plastic bottles collected in London waterways—and portable gum disposal bins.
