Dive Summary:

• Advertising on municipal fleets is being considered as a way to create revenue for cities across the U.S.
• Some cities have passed laws allowing promotional material on garbage trucks.
• Santa Monica, California features ads on its recycling trucks while city officials in Philadelphia unanimously passed a bill that will allow advertisements on municipal property.

From the article:

"I think the idea of having an additional revenue stream for the city, which would allow us to alleviate some of the burden on taxpayers, is something that all taxpayers can get behind."

"The amount of money a city stands to make from garbage truck advertising depends largely on the size of its fleet and the amount of trucks that have advertisements."

"Though there is no certainty to how much money the city will make from the advertisements, officials expect the profits to be in the millions."